Reviewed · TAIPEI 101 TICKETS
Taipei 101 Observatory Deck Ticket
Taipei 101’s best trick is over almost before you have time to notice it: the elevator shoots from the fifth floor to the 89th-floor Observatory in 37 seconds. At the top, Taipei spreads below you in neat blocks, with green hills wrapping around the city on a clear day.
I like the choice of standard or priority entry, since the faster option can matter during busy periods. I also like the flexibility some tickets offer, including use on any date within a year, which is handy in rainy Taipei. The main concern is ticket redemption. Some QR and barcode vouchers have failed at the machines or counter, so check your instructions carefully before you go.
- 37-second elevator ride: Reach the 89th floor at a speed of 1,010 meters per minute.
- Two entry choices: Use the self-redemption machine with an ordinary ticket or the priority counter with an express ticket.
- Clear-day payoff: See Taipei’s buildings turn into small blocks, with hills around the city.
- Plan for weather: Rain and low visibility can reduce the view, even though the Observatory remains open and enjoyable.
- Shopping benefits: The ticket includes discounts and other offers at Ever Rich Neihu flagship store.
- Allow about two hours: The ride, viewing areas, shops, displays, and photo stops make this more than a quick elevator trip.
Taipei 101 from the Fifth Floor to the 89th

Taipei 101 is in Xinyi District, at Section 5 of Xinyi Road, No. 7. The Observatory ticket redemption point is on the 89th floor, but you begin at the building entrance and make your way to the lift area.
Before riding upward, you may watch a multimedia show or browse the souvenir shop. This gives you something to do while getting oriented, though you may prefer to move straight toward the elevators if your time is tight.
The ordinary ticket uses a self-redemption machine. An express ticket goes to the priority pass counter, which is the better choice if you want to reduce waiting. Pay close attention to the ticket type you purchased. The standard and priority procedures are not the same.
The elevator itself is one of the attraction’s strongest moments. It is a Guinness Record-breaking, pressurized elevator, and its rated speed is 1,010 meters per minute. The trip from the fifth floor to the 89th takes only 37 seconds. That is fast enough to make the ascent feel like part of the visit, not just a way to get upstairs.
Staff assistance can be helpful at the entrance and ticket counter. Still, do not assume every third-party barcode will work without a hitch. A few people have reached the machine only to find that the barcode was rejected or that the system requested a QR code instead. If your voucher fails, speak with staff immediately rather than waiting until you are at the lift.
The 89th-Floor View of Taipei

The Observatory’s main reward is the view. On a sunny day, the city below becomes a pattern of small buildings and straight roads, with green hills surrounding Taipei. From this height, the density of Xinyi District makes sense in a way it does not from street level.
I would schedule the visit around the weather rather than forcing it into the first open hour of your trip. Rain can leave you with limited visibility, and clouds may hide the hills or soften the city view. Even in poor weather, you can still enjoy the elevator, interior displays, seasonal decorations, and the building itself, but the ticket earns its value when the sky is open.
The viewing spaces are designed for sightseeing and photographs. Informative site descriptions and narratives help explain what you are seeing, so this is not simply a room with windows. The elegant decor and changing seasonal displays add some visual interest when the sky is not cooperating.
You should also expect barriers and glazed sections in parts of the viewing area. These protect the observation spaces, but they can interfere with some photographs, especially if you are trying to frame a wide, unobstructed city view. Move around rather than stopping at the first open spot. Some angles will work better than others.
A visit usually takes about two hours, though your pace matters. You can make it a quick look, take photographs, browse the shops, and leave, or stay longer with the displays and city descriptions. A large group may need extra time, especially if everyone wants a turn at the best photo positions.
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Standard Ticket or Priority Pass

The priority option is useful when the building is busy or when your schedule is tight. It can let you bypass long lines and reach the elevator sooner. For a group, that time saving can be meaningful. One large group found the priority pass especially helpful because it kept the visit moving instead of separating people in a slow queue.
The standard ticket may still be perfectly adequate during a quieter period. It includes regular lift service, and the basic experience remains the same: you go up, see Taipei from the 89th floor, and return through the attraction. I would not pay extra for priority access automatically. Consider it if you are visiting at a popular time, have a limited window, or strongly dislike waiting.
The key point is to match the ticket with the redemption instructions. The information provided says that ordinary tickets go to the self-redemption machine, while express tickets use the priority pass counter. A voucher that does not match the machine’s required format can cause trouble.
Some purchases have also advertised flexible use on any date within a year. That kind of flexibility is valuable in Taipei, where rain can change your sightseeing plans quickly. Before booking, confirm that your particular ticket has this benefit, since ticket conditions may differ.
Is the $30 Price Fair?
At about $30, this is not a bargain attraction, but it can be fair value if the weather cooperates and you use the visit well. You are paying for access to one of Taipei’s signature buildings, the high-speed elevator, the 89th-floor viewing area, and a comfortable indoor stop in the city center.
The price becomes harder to justify on a rainy evening when visibility is poor. You may still appreciate the building and displays, but the main reason to visit is the view. If you have flexibility, choose a clear day and protect that time in your schedule.
Priority entry may offer better value than a standard ticket for visitors with only a short afternoon or for groups that would otherwise wait together. If you are staying in Taipei for several days, a regular ticket can make more sense, especially if you can return on a clearer day.
The included Ever Rich Neihu flagship store benefits add a little extra value, though they should not be the reason you book. The offers include up to 15 percent off purchases, Uber ride credits, free Wi-Fi and eSIM redemption, and gifts with minimum spending. These are useful only if you already plan to shop there or can make practical use of the services.
Pay attention to the displayed currency before purchasing. One complaint centered on confusion over the price shown in Hong Kong dollars rather than local Taiwan currency. Check the final charge in your own booking screen so the cost does not surprise you.
Getting There and Using the Two Hours

The attraction is near public transportation, and its central Xinyi District location makes it easy to combine with other time in Taipei. Private transportation is not included, so you arrange your own way to the building. Once inside, signs and staff direct you toward the ticket and elevator areas.
Allow roughly two hours from arrival to exit. You may spend part of that time redeeming the ticket, watching the multimedia presentation, riding the elevator, looking through the viewing areas, visiting the souvenir shop, and taking photographs.
If you want the smoothest visit, arrive early enough to handle redemption before your preferred viewing time. This matters most if you have an express ticket or a tight schedule. The advice to go early also helps you get a better time slot when entry is managed around demand.
The nearby shopping mall adds practical value. You can find food choices there, making Taipei 101 an easy stop before or after lunch. That makes the Observatory more flexible than an isolated viewpoint. You can pair the admission with a meal, shopping, or a break from outdoor sightseeing.
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The Weather Question

Taipei’s weather should shape your plan. A clear afternoon can produce the broad city view you came for, while rain may reduce the scene to nearby buildings and gray sky. You do not need perfect blue skies for the visit to work, but visibility matters.
If your schedule allows, keep the ticket for a day when the forecast looks better. Flexible date use is especially helpful here, but confirm the terms of your purchase. One benefit of the indoor Observatory is that a poor forecast does not make the entire outing useless. You still have the elevator, displays, interior decoration, shops, and the building’s polished design.
Night visits are another option, but darkness does not guarantee a better view. City lights can be attractive, yet the surrounding hills and daytime structure disappear. If your priority is seeing Taipei’s shape and setting, daylight is the safer choice.
Who Will Like Taipei 101 Most?
This is a strong choice for first-time visitors who want a clear sense of Taipei’s size and setting. Families can enjoy the fast elevator and easy indoor format, while photographers will find plenty of opportunities if they are willing to work around glass and barriers.
It also suits visitors with limited time. The experience is concentrated, simple to reach by public transportation, and manageable in about two hours. You do not need a full day or a private guide.
The priority pass is most useful for people on a schedule, large groups, and anyone who wants to avoid a long wait. A standard ticket fits visitors who have more flexibility and can choose a quieter time.
I would be more cautious if you dislike enclosed observation decks or expect an entirely open-air viewpoint. The Observatory is an indoor, controlled viewing experience, and some barriers may limit photographs. If the weather is poor and you have no flexibility, the value drops.
Ticket Problems to Avoid
The biggest practical risk is not the elevator or the view. It is the redemption process. Some vouchers have not worked in the self-service machine, while some counter staff have rejected barcodes that were expected to be valid.
Before leaving for Taipei 101, check whether your voucher contains the correct QR code and whether it specifies a standard machine or priority counter. Save the voucher where it can be opened clearly on your phone. If the machine rejects it, go directly to staff for help.
Do not buy a second ticket immediately unless staff have explained the problem and you have tried to resolve it. Some people have had to purchase a replacement ticket after a failed redemption, which can turn a $30 visit into a much more expensive one.
The experience provider is 豐趣科技. The confirmation is issued at booking, and the attraction is near public transportation. Most people can participate, but no private transportation or personal spending is included.
Free cancellation is available when you cancel at least 24 hours before the local start time. Inside that 24-hour window, the amount is not refunded, and changes are not accepted. Keep that cutoff in mind if rain is threatening your planned visit.
Should You Book It?

I would book Taipei 101 Observatory if you want the classic high view of Taipei and can choose a reasonably clear day. The 37-second elevator ride, city views, polished interior, and easy two-hour format make it one of the city’s simplest major attractions.
I would choose the priority pass when time matters or when you are visiting with a large group. I would choose the ordinary ticket if you can visit at a quiet time and want to keep the cost down.
Before paying, confirm the currency, ticket type, redemption instructions, and any flexible-date condition. Then aim for good weather. With those details handled, Taipei 101 offers a memorable look at the city from above, not just a quick trip to a high floor.
FAQ
Where do I redeem the Taipei 101 Observatory ticket?
The ticket redemption point is at Taipei 101 Observatory in Xinyi District, at Section 5 of Xinyi Road, No. 7, Taipei City. Ordinary tickets use the self-redemption machine, while express tickets use the priority pass counter.
How long does the experience take?
The visit takes approximately two hours. That time can include ticket redemption, the multimedia show, the elevator ride, the Observatory, photographs, seasonal displays, and the souvenir shop.
How fast is the Taipei 101 elevator?
The elevator travels at 1,010 meters per minute. It takes about 37 seconds to travel from the fifth-floor entrance to the 89th-floor Observatory.
Does the ticket include priority access?
Only an express ticket includes the priority counter and priority access. Ordinary tickets use the self-redemption machine and regular lift service.
What is included with the ticket?
The ticket includes admission to the Taipei 101 Observatory. It also includes discounts and benefits at the Ever Rich Neihu flagship store, such as up to 15 percent off purchases, Uber ride credits, free Wi-Fi and eSIM redemption, and gifts with minimum spending.
Can I cancel for a refund?
You can cancel for a full refund at least 24 hours before the experience start time. Cancellations or changes made less than 24 hours before the start time are not accepted and are not refunded.
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